While no one was looking, Apple just took possession of a word no one expected could be owned. Apple of seven years ago might not have been able to just do that. They probably would have defaulted to iWatch. But they’ve shown they can so completely reinvent and dominate a space that the is just an honorific, not a part of the name. In six months, when most people refer to their watch, they’ll most likely be talking about their Watch.
All the tech giants want to touch your body. The end game of course is to touch your brain but the way they get there is by starting on the outside and politely inching their way closer and closer. First, 18” from your face. Then, into your pants pocket. Then…
Well, then, Google tried to put itself on your face like a bad kiss on a bad first date. Amateur move, Google, you dork. You should have been more subtle, more gentle. Look at how Apple played it. Apple gently touched your wrist first. That feels nice. We do not feel invaded. We’ll take this slow and see what happens next.
In 2001, the iPod was a new entrant in a new space littered with false starts, attempting to disrupt a well-established product category. Using it necessitated owning a separate, more robust device as a hub. It would be the precursor to the iPhone six years later, which would eclipse its predecessor and eventually overtake the hub device in market significance.
Meaning: in ~six years, look out for what the Watch has made way for, the next thing that couldn’t have existed were it not for what was introduced today, because that will be the next hub, and will represent the next epoch in personal computing.
“You just might not understand it yet. But it’s cool. Family is super cool. Going home to one girl every night is super cool. Just going home and getting on the floor and playing with your child is super cool. Not wearing a red leather jacket, and just looking like a dad and shit, is like super cool. Having someone that I can call Mom again. That shit is super cool.”—Kanye West (via sirui)
Q: Can you imagine yourself going down with just a cameraman and sound man and half a dozen people and shooting a film?
Kubrick: Sure I can. In fact, any contemporary story is best done just that way. The only time you need vast amounts of money and a huge crew is when you require complex special effects, as in 2001, or big battle or crowd scenes, as in the Napoleon film. But if you’re just dealing with a story set in modern times, then you could do it very easily with both limited funds and a limited crew.
“If I write a piece and it has to do with my walking from the living room to the kitchen and some funny things happen, the same funny things will happen every time. Those are my chords. On the way, I may do some different things, but I’m not forgetting where the chords are and I always hit them. I may change things, but the song is the same. The improvisation is always within that, and the timing is always different. You can’t sit there and watch Bill Cosby — I don’t care how many times you’ve seen the piece, unless it’s “Noah” or “The Dentist” — and beat me to the punch line. Because I’m not going there yet. It may take me two minutes, three minutes or 15 minutes in that piece to get to the kitchen. But the song is the same.”—
Bill Cosby, answering How did jazz influence your style as a comedian?
People usually call it pretentious to compare a non-musical process to music. Especially so with jazz. (“It’s the notes you don’t play” is an overused, hacky punchline.) But man, I compare my process to music all the time. Editing, especially, has to be musical in order to be great. So it gives me chills to hear the Cos say something like this.
“I was the only punk rocker at my high school. And there were at least a handful of black kids who liked hip-hop. Both were kind of the new music of the day, and it was lonely being the only punk. If times were different and we’d had the Internet, I would have had punk-rock friends all over the world. I probably never would have gotten into hip-hop. But because of where I lived and because there was no community to be a punk with, I started hanging out with the kids who liked hip-hop. And I learned about it through them. They had cassettes of Mr. Magic’s Rap Attack, which was the one place where hip-hop was on the radio.”—
“3D is antithetical to storytelling, where immersion in character is the goal. It constantly reminds you you’re watching a screen - and it completely prevents emotional involvement. Natural human vision bears no resemblance to 3D in the cinema.”—