June 2010
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Adam Lisagor (me) on Creative Failure: An Interview by Jeremy Fuksa
At SXSW I met a real good guy named Jeremy Fuksa who asked if he could sit me down for an interview about creative failure. It was a topic that intrigued me, so we made it happen. And together, we went on a journey.
Here, Jeremy (a gifted, comfortable interviewer), has taken my half hour of rambling and packaged it in a tight,...
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The thing about Apple marketing
Chris Erenata drops some knowledge and context on you in re that FaceTime video, which was done internally1 at Apple and not, it turns out, by Sam Mendes.
The whole piece is very smart. Especially these bits:
In print and television advertising we’ve seen silhouetted dancers, fingertips, and now the tops of thighs interacting with Apple products, but no actual people with, you...
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iPad TV
Warming up
I won’t lie to you—it took two weeks with my iPad before I knew whether I loved it (or, to be more accurate, why I would inevitably love it). There was this uncomfortableness after the purchase. I’d known for weeks that it was to be a miraculous addition to my life. I’d enumerated why, publicly and obnoxiously. But part of the process of becoming an iPad user is that...