Thanks, Comedian Rich Hall
From the wiki:
The term was created by writer/actor/comedian Rich Hall, who first created a series of Sniglets while he was a performer on the 1980s HBO comedy series Not Necessarily the News. Each episode of the monthly series featured a regular segment on Sniglets by Hall. Hall’s own sniglets along with submissions by fans were compiled into several books, starting with Sniglets and More Sniglets.
Not Necessarily the News, if you’re unfamiliar, pioneered the use of the caret in its logo. Here’s 10 minutes of an episode from 1987. Vintage Reagan yawning. Lots of early video mashup and skewering of ad campaigns of the time. This here satire, it cuts deep.