WD-40 Flamethrower (“Bryan shows what he thinks of Camp Harmony”)
Well since you asked for rebranding help, WD-40 (and thanks for the heads-up, JasPer), I’ll speak to my fondest memories using your product.
Go to YouTube. Type your product’s name in the search box. See that? The first two autofill results are “WD-40 explosion” and “WD-40 flamethrower”. That’s no accident, that’s what’s known in marketing as synergy, my well-lubricated friends. Allow me to don my Creative Director hat for a sec.
You’re 10 and your Schwinn bike is starting to squeak. So you grab a can of WD-40 off Dad’s workbench because 10-year-olds know that that’s how to make the squeak go away.
Now you’re 11 and you’re starting to notice girls and you’re also starting to notice that you hate them. You’re confused, you’re aggressive, you’re not as strong as you’d like to be, but you’re smarter than you were last year. Because, like early man, you’ve discovered fire and you’re catching on to the theory of projectiles. You won’t learn the science behind this (at least until you’re 12) but when you find out you can pair your first contraband lighter with Dad’s WD-40, the world doesn’t seem so scary. And girls? They’d see this and probably want make out if they weren’t so dumb and ugly.
WD-40 Brand Flamethrowers™. Show the world you could totally set it on fire if you wanted to™.
