[THE CHOICE OF A NEW GENERATION]
Newsweek: How much have brands like Target or Apple or Volkswagen—these high-design, but essentially accessible brands—paved the way Obama?
Michael Beirut: I think they’re all very much of a kind. I would name those three brands as ones that share a lot with the way this candidate is presenting himself. They’re meant to look transparent, open, accessible and democratic to a certain degree. Non-intimidating. You don’t feel that this stuff is all being hatched in corporate boardrooms with ad agencies and marketing experts at the table. They all sort of look as if people like you are talking to people like you. Of course, there’s a lot of forethought put into all this stuff. But in the end, being able to project an identity that people are willing to credit with being authentic is a hard thing to do. But those brands, and the Obama brand, are managing to do it.
via Design Info
