Channeling Rodney Dangerfield
“I’m a PC and a human being. Not a human doing. Not a human thinking. A human being.”
Mmmmmmmm. Let that soak in. Cuddle up in that downy blanket of good feeling. For these are the divine words of Deepak Chopra, one of the many persons of note (?) rising to the name ‘Spartacus’ in the 2nd go at a Windows rebranding (a project phase internally named ”Lowered Expectations” at Crispin Porter + Bogusky).
Fictional anthropomorphized computer Chopra elucidates: “You see, one must not do things. And one must not even think things. One must simply be. Things.” To which I find myself, notepad in hand, conference badge on neck, nodding in vigorous approval.
Until I am overcome by the spirit of Rodney Dangerfield (himself, an anthropomorphized urinal cake), who has this to say in response: ”That’s an excellent point, Doctor. About what, I have no idea. (I am a urinal cake.)”
I echo Gruber’s sentiments when I say that Dr. Chopra, Windows mascot, “says nothing, but pretends to say something.” What a tremendous failure in advertising. Yuck. Get it off me.
