It’s an app, just launched on Kickstarter, that lets you pick photos, have them printed in high quality, and mails them to you or anyone you want, for free.

It’s free because the advertisers pay for it with a little ad on the back of each print. It’s such a smart idea that I wish I’d thought of it. But I didn’t—Sam did. I just helped him tell you about it. That’s me in the video with a hat, acting a fool.