When my photographer pal Noah Kalina was in LA for our Everyday video shoot, I mentioned to him that I’d been contacted by the eyeglasses retailer Warby Parker, who happened to be one of my favorite companies. Noah goes, he goes, “I want to be in it.” And the idea came instantly, right there in front of Umami Burger. The good people at Warby Parker signed off on it, and out we went to Brooklyn to shoot the thing.
Honestly, it’s one of the most gratifyingly silliest ideas I’ve gotten to make, and in service of a product far more stylish and cool than I have any right to be a part of. They’re really good glasses. I wear three pairs interchangeably, including these from the new sunglasses line.
And I almost forgot to mention. REGGIE FUCKING WATTS. The narrator is Reggie Watts. I don’t know how it happened either. It just is, so let’s just go with it.
Many excruciatingly talented people helped make this. Here they are:
- DP: Benji Bakshi
- Producer: Preston Clay Reed
- Production designer: Dara Wishingrad
- Music: Junk Culture (Deepak Mantena)
- Sound designer: Emily Ridgway
- UPM: Kids With Candy
- 1st AD: Schuyler Weiss
- H/MU: Annamarie Tendler
- Phony website: Brian Fernandes
- Casting: Roxana Altamirano